Jutti Branding

Clothing giant Massimo Dutti asked me to put together a brand to handle a design competition called 'Jutti'.

I developed a strong brand with a different visual language to Massimo Dutti's own, but which referenced their European heritage, as well as Jute's origins in Bangladesh.

Microsite

I was then tasked with carrying this branding on into a microsite to deliver publicity and facilitate the competition.

After working up a solid information architecture, I built the site in PHP.

It was styled to be minimal and fashionable, with bespoke icons and photography.

Competition

I had to design some of the back-end functionality of the site, such as uploading various types of content for the viewing by judges.

The client was extremely pleased with the outcome of the site, especially how easy-to-use it was for the different tasks to be completed, i.e. distributing publicity, submitting work, and viewing and judging.

The look and feel of the site conveyed all of Massimo Dutti's brand values, this also contributed to the success of the microsite.

"The site looks absolutely stunning!"

— Covadonga Alonso Valdés, Grupo Massimo Dutti, S.A.

Going Global

Massimo Dutti were so happy with the branding and web work produced by myself for the competition, that they approached me to request the rights to use the branding to apply across the board for their 25th Anniversary.

The branding was used across Europe and in 542 stores in 41 countries. It was applied to over 100,000 limited edition Jute bags, over 100,000 books, and other limited edition items.

I still think it is amazing to be on holiday and see someone walking the streets with one.